We believe every business has a next chapter.
Uttobia is a boutique strategy firm helping companies identify, shape and execute their next strategic opportunity.
Strategy is not about predicting the future.
It's about deciding what to build next.
For us, strategy means:
- Choosing where to focus.
- Deciding which opportunity deserves investment.
- Translating that choice into execution.
Opportunity, decision, execution — connected.
Identify the opportunity.
Shape the right strategic path.
Execute with momentum.
Different by design.
Senior expertise. Direct involvement.
Uttobia is a boutique strategy firm built around senior expertise, strategic thinking and direct client involvement.
We work with experienced professionals and specialized partners across technology, innovation, international expansion and business development, bringing the right expertise to each strategic challenge.
Leading Uttobia is Marco Cobarrubias, Founder & CEO, a senior strategy and business development executive with more than 25 years of experience across technology, consulting and international growth in Europe and Latin America.
Throughout his career, Marco has led transformation initiatives, built international partnerships and helped organizations identify, shape and execute new growth opportunities.
Clients work directly with senior professionals who combine strategic perspective with practical execution experience.
A better possible state, deliberately built.
The name Uttobia draws from the idea of imagining a better possible state — not as an abstract ideal, but as something that can be deliberately designed and built.
For us, strategy begins by questioning what already exists, identifying what could come next, and creating the path to make it real. That is the idea behind Uttobia.
Let's talk about what's next.
Every business has a next chapter. Let's build yours.
Let's Talk →